I just finished a book that got trashed by a reviewer. The woman hated the plot, the writing, the characters … hell, she even hated the cover.

But guess what? I **loved** it. So given the sharp differences in our perspectives, it makes me wonder about the other books I may have passed on because of a sour review. That’s why I think it’s very important to analyze a reviewer’s past reviews, just to see what he/she likes. Agents do it all the time with publishers. If your agent knows Editor A hates Beta heroes, she’ll send to Editor B or C instead. Reviewers are no different. If you’ve been reading a particular reviewers column and you notice she’s consistently hating on, say, heroes with tattoos, or heroines being chased by a psycho, or plots set in the Far East, then you’ll know to take her words with a grain of salt.

How influenced are you by reviews? Do you read Amazon.com reader reviews? How about Publishers Weekly? Or Romantic Times? Has a bad review ever made you reconsider a book? Has a good review ever prompted you to buy? Or are you more influenced by a friend’s recommendation?